Level up your brand positioning with big picture thinking and targeted strategies.
Make informed decisions about exactly what opportunities to target, so you can be smart and strategic with your business growth before you approach development.
Competitive Landscape Assessment
Design Research (Primary and Secondary)
User Experience (UX) Design
Proof of Concept Testing
Distill what guides and drives your company forward, so that customers and employees alike have a clear vision for business, your brand promises, and how you’ll deliver on those promises.
Design Language Systems
Every project is unique. Industry standard methodologies are used, then adjusted to fit your needs.
Step 1: Discovery
We’ll uncover key considerations that clarify the state of the industry, your business, and the marketplace where your product or brand exists.
Step 2: Clarity
Key insights will help define the best plan of action for getting to your vision and meeting expectations during our time together.
Step 3: Reality
We’ll put planning into action so you reach the right people with the right solution, and maximize the impact for both you (profitability) and your customer (loyalty).
I’m a design strategist helping product companies align their business growth with their brand vision through design thinking.
I genuinely love collaborating to build better experiences for brands and the people that are impacted by them.
Throughout my career, I’ve had a broad background building and shaping experiences for small startups to Fortune 500 organizations. I’ve been honored with multiple forms of industry recognition for my work, and have spoken and taught at corporate and collegiate levels regarding critical thinking, customer experience, and brand strategy.
I’ve created, and have led multidisciplinary teams to execute on, results-driven solutions for verticals including B2B and B2B2C for a variety of platforms and spaces.
During off hours, I lend my expertise to organizations that support the strategic needs of local entrepreneurs and non-profits.
Verse collaborates with strategic and seasoned partners to execute on curated needs for clients, including but not limited to, brand messaging and copywriting, videography and photography, engineering and development, digital marketing and content strategy, etc.
Working with me means...
Great ideas come from genuine collaboration and open curiosity.
Quality work, accountability, and respect. I will only work with clients that reciprocate.
Better experiences mean better business. It’s the concept that founded this company.