Insights


Taming Brand Portfolio Chaos
20 Nov 2017

Taming Brand Portfolio Chaos

A mix of products, services, or businesses will often exist as a portfolio of brands under the umbrella of a larger company or brand. Likely, each brand will function with its own trademarks, branded elements, etc, but will exist as a “portfolio.” A brand portfolio is used, for management, operational, and marketing purposes, to present and communicate these entities in an organized manner. Some great...

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The Journey to Enlightened Empathy
17 Oct 2017

The Journey to Enlightened Empathy

There are always failures to be made when launching a new product or brand. In some ways, it’s frustrating to the founders that end up facing the reality of unforeseen circumstances or missed deadlines. In other ways, it’s part of the beauty of creating something new. There is a great organic ebb and flow with every failure, because there comes success from learning something new...

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Achieving 3 Pillar Brand Awareness
15 Aug 2017

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of someone’s own knowledge. Luckily, now the definition is far more often...

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Getting To The Perfect Brand Name
07 Jul 2017

Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to grow their crops. Once we began to collaborate, I soon...

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