Insights


The Journey to Enlightened Empathy
17 Oct 2017

The Journey to Enlightened Empathy

There are always failures to be made when launching a new product or brand. In some ways, it’s frustrating to the founders that end up facing the reality of unforeseen circumstances or missed deadlines. In other ways, it’s part of the beauty of creating something new. There is a great organic ebb and flow with every failure, because there comes success from learning something new...

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Achieving 3 Pillar Brand Awareness
15 Aug 2017

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of someone’s own knowledge. Luckily, now the definition is far more often...

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Getting To The Perfect Brand Name
07 Jul 2017

Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to grow their crops. Once we began to collaborate, I soon...

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Getting Customer Empathy Right
15 Apr 2017

Getting Customer Empathy Right

As business owners, we often make assumptions about our own customers. Most of the time, these assumptions are based on years of experience and seeing patterns of customer behavior. Sometimes, this works. We are hired because of our decades of experience, and so we know how to answer questions when when they come up over again. We understand how to decipher client language into a...

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