Branding Passion Project: Hyphen Up
13 Dec 2017

Branding Passion Project: Hyphen Up

In 2015, I agreed to volunteer some of my time with a group of marketers helping non-profits with their community outreach initiatives. I fielded emails coming in from the website, and I would often get inquiries from non-profits needing help or marketers wanting to volunteer. On a weekday afternoon I received a random email from someone, not interested in the initiative but, needing branding services....

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Taming Brand Portfolio Chaos
20 Nov 2017

Taming Brand Portfolio Chaos

A mix of products, services, or businesses will often exist as a portfolio of brands under the umbrella of a larger company or brand. Likely, each brand will function with its own trademarks, branded elements, etc, but will exist as a “portfolio.” A brand portfolio is used, for management, operational, and marketing purposes, to present and communicate these entities in an organized manner. Some great...

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The Journey to Enlightened Empathy
17 Oct 2017

The Journey to Enlightened Empathy

There are always failures to be made when launching a new product or brand. In some ways, it’s frustrating to the founders that end up facing the reality of unforeseen circumstances or missed deadlines. In other ways, it’s part of the beauty of creating something new. There is a great organic ebb and flow with every failure, because there comes success from learning something new...

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Achieving 3 Pillar Brand Awareness
15 Aug 2017

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of someone’s own knowledge. Luckily, now the definition is far more often...

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