I’m fascinated by how branding shapes company culture. Culture is a direct result of how you intentionally define the core of your business. What values drive hiring? What driving factors influence your important business decisions? Good culture results in positive brand representation to the public. Great culture equals great output. Crappy culture equals crappy output. […]
When Kathy emailed a group of alum judges and asked if they wanted to participate again for the Creativity Awards 2016, I agreed without hesitation. It’s always intense to sift through hundreds to thousands of design entries, but the experience of it all is so worth the long hours. Typical days of judging include eating […]
Customer Experience (or User Experience) is often used to describe the interaction between a person and either a product/service, brand, software, or the combination of all of the above. I define the Customer Experience as being the intended design of any interaction or experience someone has with your brand. Meaning, at any point in the […]
Is your brand set up for profitability? According to a recent study, 16% of marketers feel that their organization is delivering a customer experience that’s aligned with their brand promise, while 66% say their efforts in this area are hit or miss, and 14% say they are completely missing the mark. Misalignment, or lack of […]