Rebranded Experience For A Financial Services Company

This credit union serves thousands of members at multiple centers, making it one of the premier financial services companies throughout Central and Northern New York State.

Services Provided:

Brand Strategy
Brand Positioning
Brand Identity
Brand Messaging
Visual Design
Product Strategy
User Experience Design (UX)
User Interface Design (UI)

AmeriCU’s marketing efforts – and the resources supporting them – were resulting in low adoption rates for their products and services. They needed help finding a clearer, engaging, and more efficient way to connect with their audiences.

After thorough internal audit and analysis, the realization that the company’s brand management and marketing initiatives needed focus and better efficiencies to help elevate brand awareness within the community.

Collaborating with multiple departments, brand operating processes and procedures were adopted internally to improve efficiency with their long-term brand management.

Focused customer research and discovery was conducted to clarify and define their B2C and B2B audiences to help target their product offerings with their respective audiences.

Corporate-wide brand standards were developed so internal and external teams were now creating consistent on-brand, on-message, omni-channel marketing communications and initiatives.

Multiple targeted strategies were then rolled out to meet brand awareness and revenue goals.


Christine’s work has both depth and intellect. She is intelligent and insightful and is very capable. Christine's communication style is refreshingly direct … [she] is unafraid to lead challenging projects.