Brand Strategy for a Digital Membership Association
User Experience Design (UX)
User Interface Design (UI)
The Association for Professional Photo Organizers is an association for small businesses who help people tame their photo chaos, enabling them to relive and preserve their best memories.
The founder and COO of the organization had been living with the brand for about 5 years, and felt like it was time to level-up the maturity of the organization. They wanted to nurture and cultivate the existing community they had worked so hard to create; scaling the organization was secondary.
APPO approached us with two brands that co-existed as one entity but catered to two different audiences. So, the focus of our time together was to pin down the brand strategy for their small portfolio of brands to help them continue the trajectory of supporting their online community of memory savers.
The Photo Organizers are a community of small businesses who help people tame their photo chaos and create projects that enable them to relive and preserve their best memories.
The new identity needed to communicate an organization that is supportive, inclusive, professional, quality-focused, great at storytelling, and bringing analog to digital.
Brand messaging, tone, and identity marks were developed for the holding company and the organization. Nomenclature and usage guidelines were implemented to clarify the order of the brands and how they worked together.
Once a stable brand foundation was built, we integrated their new brand identity with an updated online presence.