Brand Strategy For An Agile Consulting Firm
After years of moonlighting, two leading industry experts were ready to get refine their DevOps positioning.
Design Thinking Workshops
Their growing desire to build sales leads and strategic partnerships meant they needed answers to some important questions:
How do we talk about what we do in a meaningful way?
How do we make ourselves stand out?
Through a series of interviews and design thinking workshops they were able to uncover their ideal customer profiles, assess their competitive landscape, and develop brand messaging that clarified important elements around their core business value.
We help complex organizations master the art and science of product design and development.
Once they understood their positioning, we could then apply those insights into their marketing and sales strategy going forward.