Brand Strategy For A Saas Sales Product
This technology company developed a tool that integrates with other Customer Relationship Management software solutions.
The product needed to get to market quickly, so we invited marketers, developers, and stakeholders to participate in a full-day catalyst session to quickly pinpoint their new product’s brand positioning.
During our session together, design-thinking exercises helped guide them through discovery and definition of their brand messaging, go-to-market strategies, and marketing initiatives that they could then execute around their product launch.
Within two weeks of brand development, the company launched marketing initiatives to continue business development for early adopters and existing clients.