Any post related to visual branding. Includes insight, news, educational how-tos, etc.
What inspires your employees, if anything? What brings meaning to what they do on a daily basis for your company, and ultimately the brand that they are working to support and elevate? What is your brand doing as a higher purpose, for your customers, or for the society as a whole? While I don’t think […]
Earlier this year, Charles Brewer came to the Center for Civic Innovation to talk about how he started MindSpring. Charles rarely speaks at public events, so I consider myself to be one of the lucky ones that had a chance to attend this event. Mindspring was founded in February 1994 and became one of Atlanta’s […]
This write up is part of a series that I’ll call Brand Shoutouts. I’ll be highlighting brands that I personally love (as a consumer) and will used as a case study for brand success (as a brand strategist). Enjoy! Roses are red, Violets are blue, TOMS (the company) is great, Let me tell you. […]
Plans are always different than how they are initially envisioned. My plan was to create a visual brand for Verse by the end of April, but life just didn’t have the same plan for me. This week, Verse finally has the start of it’s visual branding. My logo is finished, color palette has been finalized, and fonts have […]