Brand Insight


Achieving 3 Pillar Brand Awareness
15 Aug 2017

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of someone’s own knowledge. Luckily, now the definition is far more often...

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Getting To The Perfect Brand Name
07 Jul 2017

Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to grow their crops. Once we began to collaborate, I soon...

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Uber’s Brand Problem
17 Feb 2017

Uber’s Brand Problem

The technology industry has a culture problem, and Uber happens to be the mascot. On February 19th, 2017, Susan J. Fowler wrote about her detailed experience working at Uber. Her story outlines multiple incidents of gender bias and her struggles working as a female in a male-dominated company. In case you haven’t read the post, it’s here. Shortly after, other women’s stories surfaced about their...

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Leaders Shape Brand Culture
06 Dec 2016

Leaders Shape Brand Culture

I’m fascinated by how branding shapes company culture. Culture is a direct result of how you intentionally define the core of your business. What values drive hiring? What driving factors influence your important business decisions? Good culture results in positive brand representation to the public. Great culture equals great output. Crappy culture equals crappy output. The “general public” includes business partners, customers, team members… the...

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