Category: Brand Research
Posts on brand insights, opinions, and research
Posts on brand insights, opinions, and research
When you create a brand, there is a lot to consider. You want your customers to walk away with a positive impression so that they come back again. If you’re first impression falls short of your customer’s expectations, those customers are more likely to find another brand to fulfill their needs. So what’s involved ensuring […]
I have a partial view of the Atlanta skyline from where I sit and work. One of the notable things in my view is the Corey Airport Services tower, which has a 80 foot tall by 25 foot wide digital billboard display that changes daily. On Valentine’s Day, the sign displayed a Corey logo that […]
I lived most of my life in Upstate NY, until I decided to move to Atlanta in my mid-thirties to pursue a personal goal of mine: to experience living somewhere else besides my hometown. It had been a goal of mine for almost a decade, and so it was a big deal for me when […]
If you’re a start up you should be doing research, but you’ll need to make a lot of assumptions until you can get some customers. Once you gain traction, then you can truly understand how to communication to them and evolve your processes to adjust to their habits.
[quote Text=”No longer can businesses market without getting to know their customers in an intimate way. ” ]
If you’re a business with customer traction, you’re continually making assumptions, testing those assumptions, checking in with your strategy, and evolving as trends and customer’s behaviors change.
I saw this video the other day on LinkedIn, and thought that it would be the perfect way to highlight how a customer can feel when businesses are marketing through outdated ways.
No longer can businesses market without getting to know their customers in an intimate way. No longer can businesses segment using demographics alone, or offer cookie-cutter solutions to customer dissatisfaction.
Research, “lean” strategy evolution, and engagement are so important when it comes to brand loyalty with your best customers.
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What do you think? How have you evolved your relationship with your customer to adjust to the times?
I would love to hear from you! Please feel free to leave your thoughts, comments, and feedback in the comments below.
~ Christine