Category: Brand Research
Posts on brand insights, opinions, and research
Posts on brand insights, opinions, and research
I encountered this video today, and someone tagged me in it stating “This reminds me of what Christine does…” This video is a perfect example of how creating an experience, instead of stating facts, creates enough of a difference to result in action. The women who was walking by this man was, in fact, his audience. So, she knew what messaging would resonate the most to the man’s benefit.
Most start ups are eager to get their product launched because they want their idea out for the world to see. They typically get a logo, website, and MVP up and running as quickly as possible. Since most start ups evolve in an agile environment, they also treat their brand as agile. Their messaging, logos, […]
I’ve been on a business dev kick lately. I’m continually making an effort to meet new people, in order to get acquainted with my new community of Atlanta. Eventually those meetings lead to a domino effect of more introductions. This revolving door of new introductions has made me super aware of how much things have changed with brand […]