Category: Brand Research
Posts on brand insights, opinions, and research
Posts on brand insights, opinions, and research
One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to. Truthfully, I’m grateful for the experience […]
People react on emotions. Most of our decisions are based on how we “feel” about something in some way or another. “I feel good today, so I’m going to go for a run,” or “That’s a cool website, I’m going to get that [insert product],” or “OMG, [insert old high school buddy] gained, like, 50lbs […]
I was introduced to this guy Mark through someone I truly respect in the entrepreneur community. Mark is this no-nonsense, unapologetic guy. I like his straightforward attitude. It’s refreshing. Mark has involvement in a few cool ventures, and is a decision-maker because of his investment. He wants to make a few changes, which was part […]
In 2010, I was first hired as a Creative Director at one of the largest credit unions in Upstate New York. In the 60-year history of the company, I was the first ever “creative” that was hired in the small-town-rooted financial institution. No one knew what I did. I recall someone asking me “So, what […]