Category: Brand Strategy

Posts related to brand strategy: architecture, positioning, messaging, etc.

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of […]

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Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to […]

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