Brand Strategy


The Journey to Enlightened Empathy
17 Oct 2017

The Journey to Enlightened Empathy

There are always failures to be made when launching a new product or brand. In some ways, it’s frustrating to the founders that end up facing the reality of unforeseen circumstances or missed deadlines. In other ways, it’s part of the beauty of creating something new. There is a great organic ebb and flow with every failure, because there comes success from learning something new...

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Achieving 3 Pillar Brand Awareness
15 Aug 2017

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of someone’s own knowledge. Luckily, now the definition is far more often...

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Getting To The Perfect Brand Name
07 Jul 2017

Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to grow their crops. Once we began to collaborate, I soon...

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Defining The Customer Experience
13 Oct 2016

Defining The Customer Experience

Customer Experience (or User Experience) is often used to describe the interaction between a person and either a product/service, brand, software, or the combination of all of the above. I define the Customer Experience as being the intended design of any interaction or experience someone has with your brand. Meaning, at any point in the process of your customer interacting with your product or brand,...

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