Posts related to brand strategy: architecture, positioning, messaging, etc.
Customer Experience (or User Experience) is often used to describe the interaction between a person and either a product/service, brand, software, or the combination of all of the above. I define the Customer Experience as being the intended design of any interaction or experience someone has with your brand. Meaning, at any point in the […]
Is your brand set up for profitability? According to a recent study, 16% of marketers feel that their organization is delivering a customer experience that’s aligned with their brand promise, while 66% say their efforts in this area are hit or miss, and 14% say they are completely missing the mark. Misalignment, or lack of […]
What inspires your employees, if anything? What brings meaning to what they do on a daily basis for your company, and ultimately the brand that they are working to support and elevate? What is your brand doing as a higher purpose, for your customers, or for the society as a whole? While I don’t think […]
When you create a brand, there is a lot to consider. You want your customers to walk away with a positive impression so that they come back again. If you’re first impression falls short of your customer’s expectations, those customers are more likely to find another brand to fulfill their needs. So what’s involved ensuring […]