Category: Brand Strategy
Posts related to brand strategy: architecture, positioning, messaging, etc.
Posts related to brand strategy: architecture, positioning, messaging, etc.
This write up is part of a series that I’ll call Brand Shoutouts. I’ll be highlighting brands that I personally love (as a consumer) and will used as a case study for brand success (as a brand strategist). Enjoy! Roses are red, Violets are blue, TOMS (the company) is great, Let me tell you. […]
How you approach your customer is essential to brand empowerment. Your approach drives how and where you communicate with them, how they engage with you, if they purchase from you, and where they refer your brand within the community. So, how do you empower your brand through your approach? Through onboarding and “inboarding.” Onboarding your customers correctly through your […]
Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture […]
One of the main reasons why I love working with smaller businesses is that the culture is usually fun to be in, co-workers genuinely care for one another, and people tend to be happier and more loyal. There is a caring and intimacy that sometimes gets lost in the shuffle as the business grows into a corporation. […]