Category: Company Culture
Company culture and dynamics as it relates to branding
Company culture and dynamics as it relates to branding
During a brand workshop that I hosted several months ago, someone asked me a very poignant question: “I mean, isn’t doing stuff like core values a load of crap? Does it really make a difference?” Core brand values ARE a load of crap… when you’re not being authentic. I’ve seen a lot of companies come […]
The technology industry has a culture problem, and Uber happens to be the mascot. On February 19th, 2017, Susan J. Fowler wrote about her detailed experience working at Uber. Her story outlines multiple incidents of gender bias and her struggles working as a female in a male-dominated company. In case you haven’t read the post, […]
I’m fascinated by how branding shapes company culture. Culture is a direct result of how you intentionally define the core of your business. What values drive hiring? What driving factors influence your important business decisions? Good culture results in positive brand representation to the public. Great culture equals great output. Crappy culture equals crappy output. […]
What inspires your employees, if anything? What brings meaning to what they do on a daily basis for your company, and ultimately the brand that they are working to support and elevate? What is your brand doing as a higher purpose, for your customers, or for the society as a whole? While I don’t think […]