Category: Customer Experience

Posts related to design-thinking, visual communication, messaging, or anything related to 360 view of design thinking.

Sometimes approaching your community with emotional impact makes all the difference.

I encountered this video today, and someone tagged me in it stating “This reminds me of what Christine does…” This video is a perfect example of how creating an experience, instead of stating facts, creates enough of a difference to result in action. The women who was walking by this man was, in fact, his audience. So, she knew what messaging would resonate the most to the man’s benefit.

Community Impact Through Emotion

<h2>Sometimes approaching your community with emotional impact makes all the difference.</h2> I encountered this video today, and someone tagged me in it stating "This reminds me of what Christine does..." This video is a perfect example of how creating an experience, instead of stating facts, creates enough of a difference to result in action. The women who was walking by this man was, in fact, his audience. So, she knew what messaging would resonate the most to the man's benefit.
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Brand Empowerment Through Onboarding & Inboarding

Brand Empowerment Through On + Inboarding

How you approach your customer is essential to brand empowerment. Your approach drives how and where you communicate with them, how they engage with you, if they purchase from you, and where they refer your brand within the community. So, how do you empower your brand through your approach? Through onboarding and “inboarding.” Onboarding your customers correctly through your […]

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