Category: Customer Experience

Posts related to design-thinking, visual communication, messaging, or anything related to 360 view of design thinking.

Posted on August 12, 2015September 16, 2019
Christine
Brand Research, Customer Experience, Product Strategy
1 Comment

Agile: Good for Apps, Bad for Branding

Most start ups are eager to get their product launched because they want their idea out for the world to see. They typically get a logo, website, and MVP up and running as quickly as possible. Since most start ups evolve in an agile environment, they also treat their brand as agile. Their messaging, logos, […]

Posted on June 11, 2015September 16, 2019
Christine
Brand Research, Brand Strategy, Case Studies, Customer Experience, Product Strategy

Your Brand Sucks: A Case Study on Brand Confusion

One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to. Truthfully, I’m grateful for the experience […]

Category: Customer Experience

Agile: Good for Apps, Bad for Branding

Your Brand Sucks: A Case Study on Brand Confusion

Better experience is better business.

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