Category: Product Strategy

Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to […]

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Defining The Customer Experience

Customer Experience (or User Experience) is often used to describe the interaction between a person and either a product/service, brand, software, or the combination of all of the above. I define the Customer Experience as being the intended design of any interaction or experience someone has with your brand. Meaning, at any point in the […]

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