Product Strategy


Getting To The Perfect Brand Name
07 Jul 2017

Getting To The Perfect Brand Name

Last fall, I volunteered my time with an organization thats mission is to help established residents within gentrified communities stay connected through technology-based solutions. Through this program, I mentored an entrepreneur that was creating a solution to help urban farmers. His idea was to locate unused corporate land that local urban farmers could use to grow their crops. Once we began to collaborate, I soon...

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Getting Customer Empathy Right
15 Apr 2017

Getting Customer Empathy Right

As business owners, we often make assumptions about our own customers. Most of the time, these assumptions are based on years of experience and seeing patterns of customer behavior. Sometimes, this works. We are hired because of our decades of experience, and so we know how to answer questions when when they come up over again. We understand how to decipher client language into a...

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Defining The Customer Experience
13 Oct 2016

Defining The Customer Experience

Customer Experience (or User Experience) is often used to describe the interaction between a person and either a product/service, brand, software, or the combination of all of the above. I define the Customer Experience as being the intended design of any interaction or experience someone has with your brand. Meaning, at any point in the process of your customer interacting with your product or brand,...

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Psychology of Designing Delight
08 Jul 2016

Psychology of Designing Delight

User Experience is one of the fastest growing tech fields in the industry, and has become increasingly important for the growth and adoption of new technologies. Industry peers came out the evening of July 6th to General Assembly Atlanta, located at Ponce City Market, to hear a diverse panel of designers talk about the psychology behind designing a product or website that delights customers and...

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