Product Strategy


Psychology of Designing Delight
08 Jul 2016

Psychology of Designing Delight

User Experience is one of the fastest growing tech fields in the industry, and has become increasingly important for the growth and adoption of new technologies. Industry peers came out the evening of July 6th to General Assembly Atlanta, located at Ponce City Market, to hear a diverse panel of designers talk about the psychology behind designing a product or website that delights customers and...

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Don Norman Teaches Us Experience Design (Again)
01 Jun 2016

Don Norman Teaches Us Experience Design (Again)

Vox Media published this viral video in Feb about the Norman Door, and I fell in love with it. It introduces (or re-introduces) most of us to Don Norman and his book The Design of Everyday Things. According to the book, there are a few basic design concepts that should be followed in people-centric design: Discoverability The ability to easily discover how to use something. Feedback With...

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Keeping Your Brand Relevant: 3 Key Factors
25 May 2016

Keeping Your Brand Relevant: 3 Key Factors

Creating a great experience as a brand means staying relevant when our world is moving a million miles a minute. Our behaviors change depending on trends and technology, which changes the way experience is created and distributed. So, how to you create an experience that stays relevant? Keeping Within Context Do your research and truly listen to what your specific customers are telling you, not...

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Equate Satisfaction With Your Brand: What’s Involved?
25 Apr 2016

Equate Satisfaction With Your Brand: What’s Involved?

When you create a brand, there is a lot to consider. You want your customers to walk away with a positive impression so that they come back again. If you’re first impression falls short of your customer’s expectations, those customers are more likely to find another brand to fulfill their needs. So what’s involved ensuring that your customers equate your brand with their satisfaction? Here...

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