Category: Product Strategy

Branding Innovation Through Tech Thinking

Creating a great user experience will create loyal adopters of your product and ultimately for your business. Branding should be thought of as a cohesive experience, and the product user experience should be one element within the brand equation. However in the tech world, branding often ranks lower in priority to product user experience. So how […]

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Your Brand Sucks: A Case Study on Brand Confusion

One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to.   Truthfully, I’m grateful for the experience […]

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