Product Strategy


Branding Innovation Through Tech Thinking
04 Dec 2015

Branding Innovation Through Tech Thinking

Creating a great user experience will create loyal adopters of your product and ultimately for your business. Branding should be thought of as a cohesive experience, and the product user experience should be one element within the brand equation. However in the tech world, branding often ranks lower in priority to product user experience. So how can we incorporate some agile thinking into building a great...

Read More


Agile: Good for Apps, Bad for Branding
12 Aug 2015

Agile: Good for Apps, Bad for Branding

Most start ups are eager to get their product launched because they want their idea out for the world to see. They typically get a logo, website, and MVP up and running as quickly as possible. Since most start ups evolve in an agile environment, they also treat their brand as agile. Their messaging, logos, colors, fonts, and other aspects of their visual branding usually...

Read More


Your Brand Sucks: A Case Study on Brand Confusion
11 Jun 2015

Your Brand Sucks: A Case Study on Brand Confusion

One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to.   Truthfully, I’m grateful for the experience because it was a reminder of what I want (and...

Read More



Page 3 of 3123