Credit Union Rebrand

This credit union is a not-for-profit financial cooperative providing financial services to eight counties within Upstate New York. Today, it serves thousands of members at multiple financial center locations throughout Central and Northern New York State.

The credit union’s marketing efforts – and the resources supporting them – were resulting in low adoption rates for their products and services. They needed help finding a more clear, engaging, and efficient way to connect with their audiences.


After a thorough audit, we realized that the company’s branding, as well as their marketing initiatives, needed focus in order to elevate their brand awareness with customers.


Collaborating with the internal teams, we worked initially to implement standard processes and procedures to ensure long-term efficiency with brand management.


Brand standards were then implemented to be sure that internal and external teams were creating consistent brand communications across multiple marketing channels.


Then, operational collateral and marketing collateral were rebranded, and multiple targeted promotions and campaigns could then be implemented to meet brand awareness and revenue goals.



decrease in resource spending


increase in financial goals for home equity


increase in new military membership sign-ups


increase in new millennial membership acquisitions

Christine’s work has both depth and intellect. She is intelligent and insightful and is very capable. Christine’s communication style is refreshingly direct … [she] is unafraid to lead challenging projects.

Testimonial Judith
VP of Marketing