23 May 2016

Technology Product Lean Brand Development

The technology company Viabl developed a tool that integrates with other Customer Relationship Management software solutions.

They needed to get their product to market quickly, so we invited marketers, developers, and stakeholders to participate in a Brand Catalyst session to quickly pinpoint what primary value their product had for their customers.

Build Better Relationships

During the session, discovery exercises helped the company quickly define its mission, vision, brand value, brand messaging, and some initial content marketing strategies for their product launch.

Within two weeks of brand development, the company was able to launch marketing initiatives to share the product with early adopters and potential clients.

Thank you so much for coming out and spending time with us. Everything you have provided for us will be really valuable as we move forward with our brand.

Testimonial Briana