Brand Profitability Systems: Crucial Considerations
10 Aug 2016

Brand Profitability Systems: Crucial Considerations

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Brand Efficiency Systems Infographic


Is your brand set up for profitability?

According to a recent study, 16% of marketers feel that their organization is delivering a customer experience that’s aligned with their brand promise, while 66% say their efforts in this area are hit or miss, and 14% say they are completely missing the mark. Misalignment, or lack of efficiency, in brand systems means companies are also losing out on profitability.

In order for brands to create an impactful and profitable experience, there are four crucial considerations that are needed to define and implement a truly effective brand strategy.

Opportunistic Branding

Qualitative and quantitative research is a crucial first step in creating a solid foundation, and creating the highest profitability for your brand.

Do your research. Then, find profitable opportunities where you can position yourself with a truly unique purpose, promise, positioning, and value.

Maintained Brand Systems

When you maintain your brand systems, you ensure brand longevity for your team, as well as your customers.

  • Identity Alignment
  • Verbal Messaging
  • Visual Communication
  • Value & Positioning
  • Daily or Project-Based Internal Methodologies & Processes
  • Team Onboarding
  • Customer Onboarding
  • Product/Service Feedback Loop (customer insight and team insight)
  • Culture Cultivation
  • Sales & Marketing

Brand Checks & Balances

Having check & balances in place ensures a consistently smooth operating brand internally & externally.

INTERNAL
  • Identity Alignment
  • Visual & Verbal Standards
  • Value & Positioning
  • Culture Cultivation
  • Internal Methodologies
EXTERNAL
  • Product/Service Design
  • Customer Onboarding
  • Visual & Verbal Communication
  • Sales & Marketing
SYSTEMS
  • Team Onboarding
  • Product/Service Feedback Loop
  • Internal Methodologies & Processes

Branding Experience

Maintaining an overall positive experience means the full consideration of equity over the lifetime of the brand.

CULTURE

How are you onboarding and retaining talent? Are goals and vision transparent and aligned

PERCEPTION

What opinions are there of your brand coming from internal and external audiences?

VALUE

How are you associating your highest benefit and importance with appropriate worth

COMMUNICATION

How are you communicating your brand internally, and externally through messaging, design, lexicon, etc.?

 

Now it’s your turn: What systems do you have in place to keep your brand running efficiently?

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I would love to hear from you! Please feel free to leave your thoughts, comments, and feedback in the comments below.

~ Christine

 

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