Tag: brand structure

Your Brand Sucks: A Case Study on Brand Confusion

One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to.   Truthfully, I’m grateful for the experience […]

Read More