I’m fascinated by how branding shapes company culture. Culture is a direct result of how you intentionally define the core of your business. What values drive hiring? What driving factors influence your important business decisions? Good culture results in positive brand representation to the public. Great culture equals great output. Crappy culture equals crappy output. […]
What inspires your employees, if anything? What brings meaning to what they do on a daily basis for your company, and ultimately the brand that they are working to support and elevate? What is your brand doing as a higher purpose, for your customers, or for the society as a whole? While I don’t think […]
One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to. Truthfully, I’m grateful for the experience […]
People react on emotions. Most of our decisions are based on how we “feel” about something in some way or another. “I feel good today, so I’m going to go for a run,” or “That’s a cool website, I’m going to get that [insert product],” or “OMG, [insert old high school buddy] gained, like, 50lbs […]