Welcome to the Verse Blog!

Hey y’all! It’s funny for me to write that since I’ve only been a “Yankee” for almost a full lifetime. Anywhoo…

Welcome to this blog! I’m putting together some cool content that I’m hoping you’ll find value in. This blog is an outlet for me to share my thoughts, insight and knowledge about branding (on behalf of my company) so that you feel inspired to authentically create who you are before you create how you look.

My entire career has been created with the belief that better brands build better businesses. The statement “Better Brands Build _______ (Fill in the blank)” means so much to the success of a business. Better brands can influence company goals, mergers & acquisitions, attracting hiring talent, engaging the right audiences, conversions, among so many other things.

My hopes and dreams for this blog is to share information to empower anyone that finds my insight useful.

If you have insight and questions that you’d like to see addressed in future posts, please feel free to either reach out to me or leave a comment below! I want to hear from you!


– Christine