Category: Customer Experience
Posts related to design-thinking, visual communication, messaging, or anything related to 360 view of design thinking.
Posts related to design-thinking, visual communication, messaging, or anything related to 360 view of design thinking.
There are always failures to be made when launching a new product or brand. In some ways, it’s frustrating to the founders that end up facing the reality of unforeseen circumstances or missed deadlines. In other ways, it’s part of the beauty of creating something new. There is a great organic ebb and flow with […]
I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of […]
As business owners, we often make assumptions about our own customers. Most of the time, these assumptions are based on years of experience and seeing patterns of customer behavior. Sometimes, this works. We are hired because of our decades of experience, and so we know how to answer questions when when they come up over […]
The technology industry has a culture problem, and Uber happens to be the mascot. On February 19th, 2017, Susan J. Fowler wrote about her detailed experience working at Uber. Her story outlines multiple incidents of gender bias and her struggles working as a female in a male-dominated company. In case you haven’t read the post, […]