Verse News


Branding Passion Project: Hyphen Up
13 Dec 2017

Branding Passion Project: Hyphen Up

In 2015, I agreed to volunteer some of my time with a group of marketers helping non-profits with their community outreach initiatives. I fielded emails coming in from the website, and I would often get inquiries from non-profits needing help or marketers wanting to volunteer. On a weekday afternoon I received a random email from someone, not interested in the initiative but, needing branding services....

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Judging The Creativity International Awards 2016
15 Oct 2016

Judging The Creativity International Awards 2016

When Kathy emailed a group of alum judges and asked if they wanted to participate again for the Creativity Awards 2016, I agreed without hesitation. It’s always intense to sift through hundreds to thousands of design entries, but the experience of it all is so worth the long hours. Typical days of judging include eating breakfast and heading over to our dedicated conference room around...

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Mentoring CARE Catalyst Ignite! Innovation Lab
11 May 2016

Mentoring CARE Catalyst Ignite! Innovation Lab

What if non-profits used lean startup thinking to create social impact and innovation? This is exactly what Amplify 4 Good is doing for non-profit organizations nationally, and I had the pleasure of acting as a “floating mentor” for Amplify 4 Good’s recent CARE Catalyst Cohort 4 Ignite! Innovation Lab last month. CARE (Cooperative for Assistance and Relief Everywhere) is a major international humanitarian agency delivering emergency...

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Personal Lessons About Branding
23 Feb 2016

Personal Lessons About Branding

I lived most of my life in Upstate NY, until I decided to move to Atlanta in my mid-thirties to pursue a personal goal of mine: to experience living somewhere else besides my hometown. It had been a goal of mine for almost a decade, and so it was a big deal for me when it finally came to fruition. Most of my belongings were...

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