Category: Brand Research
Posts on brand insights, opinions, and research
Posts on brand insights, opinions, and research
One of the main reasons why I love working with smaller businesses is that the culture is usually fun to be in, co-workers genuinely care for one another, and people tend to be happier and more loyal. There is a caring and intimacy that sometimes gets lost in the shuffle as the business grows into a corporation. […]
I recently met Kevin through a mutual friend of ours. He’s currently a consultant, but working on a start up app in his “spare time”. In a couple of our conversations he’s mentioned that he went through a failed start up and I asked him why it failed. He told me about how they were […]
Last week I spent a little time on the Tech404 because I’m always looking for topics to cover that are helpful, relevant, and valuable to the tech community. One of the subjects brought up was that it is difficult to know when to invest in brand strategy. I can understand that statement. For start ups, […]
This past Wednesday, I attended an event called Digital Brand Masterclass Atlanta. Full disclosure, the main reason why I attended was: A) to support a colleague of mine from MatchAtlanta, and B) to be introduced to the organizer because I’m looking for speaking engagements. About Masterclass I’d like to note that Masterclass started in London and is now […]