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Achieving 3 Pillar Brand Awareness

By Christine / Brand Experience/ Brand Insight/ Brand Strategy
15 Aug 2017

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of someone’s own knowledge. Luckily, now the definition is far more often...

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