Define the experience.
Shape their perception.

Shaping meaningful brands and valuable customer experiences through research and collaboration.

Helping my clients make informed decisions, discover higher profitable opportunities, and build brand loyalty through:


Getting clarity on your brand means your team is aligned and your customers are clear on the value you give them. Verse helps you align your brand’s value with experience so that your ideal audiences stay engaged.


Understanding and developing the right experience is key to the success of your product or service. Verse helps you focus your product’s development so that you stop wasting resources and get profitable.


Sometimes the solution to a challenge is not a straight and narrow path, but multiple paths toward discovery and improvement. Verse helps you improve processes so that you stay efficient beyond the intended target.

I’m a designer and brand specialist that helps businesses shape their customer experience.

My company was built on the belief that better branding builds better business. I work with small and mid-sized companies.


Getting Customer Empathy Right

By Christine / Brand Strategy/ Brand Value/ Product Strategy
15 Apr 2017

Getting Customer Empathy Right

As business owners, we often make assumptions about our own customers. Most of the time, these assumptions are based on years of experience and seeing patterns of customer behavior. Sometimes, this works. We are hired because of our decades of experience, and so we know how to answer questions when when they come up over again. We understand how to decipher client language into a...

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