I’m fascinated by how branding shapes company culture. Culture is a direct result of how you intentionally define the core of your business. What values drive hiring? What driving factors influence your important business decisions? Good culture results in positive brand representation to the public. Great culture equals great output. Crappy culture equals crappy output. The “general public” includes business partners, customers, team members… the...
Getting clarity on your brand means your team is aligned and your customers are clear on the value you give them. Verse helps you align your brand’s value with experience so that your ideal audiences stay engaged.