Category: Brand Identity
Any post related to visual branding. Includes insight, news, educational how-tos, etc.
Any post related to visual branding. Includes insight, news, educational how-tos, etc.
In 2015, I agreed to volunteer some of my time with a group of marketers helping non-profits with their community outreach initiatives. I fielded emails coming in from the website, and I would often get inquiries from non-profits needing help or marketers wanting to volunteer. On a weekday afternoon I received a random email from […]
During a brand workshop that I hosted several months ago, someone asked me a very poignant question: “I mean, isn’t doing stuff like core values a load of crap? Does it really make a difference?” Core brand values ARE a load of crap… when you’re not being authentic. I’ve seen a lot of companies come […]
The technology industry has a culture problem, and Uber happens to be the mascot. On February 19th, 2017, Susan J. Fowler wrote about her detailed experience working at Uber. Her story outlines multiple incidents of gender bias and her struggles working as a female in a male-dominated company. In case you haven’t read the post, […]
I’m fascinated by how branding shapes company culture. Culture is a direct result of how you intentionally define the core of your business. What values drive hiring? What driving factors influence your important business decisions? Good culture results in positive brand representation to the public. Great culture equals great output. Crappy culture equals crappy output. […]