Category: Brand Research
Posts on brand insights, opinions, and research
Posts on brand insights, opinions, and research
Much of branding has to do with tugging at people’s emotions in order to convert them. Whether it be B2B or B2C products or services, emotionally-charged marketing can be successful with customers. That said, there is a time and place for emotional marketing. Using emotional and/or functional marketing will depend on what drives a potential […]
Great things are a series of small things brought together. I saw this quote on Richard Branson’s LinkedIn feed the other day, and it immediately reminded me of how branding works. Most things, including branding, cannot happen without a series of small things happening to create one large event or state of being. It is a system with […]
Creating a great user experience will create loyal adopters of your product and ultimately for your business. Branding should be thought of as a cohesive experience, and the product user experience should be one element within the brand equation. However in the tech world, branding often ranks lower in priority to product user experience. So how […]
Earlier this year, Charles Brewer came to the Center for Civic Innovation to talk about how he started MindSpring. Charles rarely speaks at public events, so I consider myself to be one of the lucky ones that had a chance to attend this event. Mindspring was founded in February 1994 and became one of Atlanta’s […]