Category: Brand Strategy
Posts related to brand strategy: architecture, positioning, messaging, etc.
Posts related to brand strategy: architecture, positioning, messaging, etc.
I recently met Kevin through a mutual friend of ours. He’s currently a consultant, but working on a start up app in his “spare time”. In a couple of our conversations he’s mentioned that he went through a failed start up and I asked him why it failed. He told me about how they were […]
Last week I spent a little time on the Tech404 because I’m always looking for topics to cover that are helpful, relevant, and valuable to the tech community. One of the subjects brought up was that it is difficult to know when to invest in brand strategy. I can understand that statement. For start ups, […]
One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to. Truthfully, I’m grateful for the experience […]
People react on emotions. Most of our decisions are based on how we “feel” about something in some way or another. “I feel good today, so I’m going to go for a run,” or “That’s a cool website, I’m going to get that [insert product],” or “OMG, [insert old high school buddy] gained, like, 50lbs […]