Case Studies


Alphabet’s Moving In: Google’s Rearranged Brand House
11 Aug 2015

Alphabet’s Moving In: Google’s Rearranged Brand House

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re...

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One Failed Start Up, Two Lessons Learned
23 Jun 2015

One Failed Start Up, Two Lessons Learned

I recently met Kevin through a mutual friend of ours. He’s currently a consultant, but working on a start up app in his “spare time”. In a couple of our conversations he’s mentioned that he went through a failed start up and I asked him why it failed. He told me about how they were big on sales and marketing but not on some key...

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Your Brand Sucks: A Case Study on Brand Confusion
11 Jun 2015

Your Brand Sucks: A Case Study on Brand Confusion

One of my client relationships ended swiftly in March. Frankly, this relationship was a dysfunctional one spanning around 6 months. It was bittersweet for me when it ended. I knew that I could really help them but was never able to truly help the way I wanted to.   Truthfully, I’m grateful for the experience because it was a reminder of what I want (and...

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