Tag: emotional marketing

Successful Business Leaders Are Emotion Experts

Emotional vs. Functional Marketing: When It’s Right

Much of branding has to do with tugging at people’s emotions in order to convert them. Whether it be B2B or B2C products or services, emotionally-charged marketing can be successful with customers. That said, there is a time and place for emotional marketing. Using emotional and/or functional marketing will depend on what drives a potential […]

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Sometimes approaching your community with emotional impact makes all the difference.

I encountered this video today, and someone tagged me in it stating “This reminds me of what Christine does…” This video is a perfect example of how creating an experience, instead of stating facts, creates enough of a difference to result in action. The women who was walking by this man was, in fact, his audience. So, she knew what messaging would resonate the most to the man’s benefit.

Community Impact Through Emotion

<h2>Sometimes approaching your community with emotional impact makes all the difference.</h2> I encountered this video today, and someone tagged me in it stating "This reminds me of what Christine does..." This video is a perfect example of how creating an experience, instead of stating facts, creates enough of a difference to result in action. The women who was walking by this man was, in fact, his audience. So, she knew what messaging would resonate the most to the man's benefit.
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