With the help of Strongbox West, I’m happy to announce that I’ll be holding monthly events to empower small business owners through brand awareness. Each month I’ll be teaching a workshop, hosting a guest speaker, or holding a panel discussion on the topic of branding. I’ve named these brand gatherings as the Brand Hash (It Out) Workshop Series. The name is […]
This write up is part of a series that I’ll call Brand Shoutouts. I’ll be highlighting brands that I personally love (as a consumer) and will used as a case study for brand success (as a brand strategist). Enjoy! Roses are red, Violets are blue, TOMS (the company) is great, Let me tell you. […]
Last week I attended the 48in48 networking event. The 48in48 team brought supporters, organizers, and sponsors together to mingle, shake hands, and exchange hugs. It was humbling to be surrounded by such a good group of people. I feel compelled to write about this event because of how much I admire the founders of […]
How you approach your customer is essential to brand empowerment. Your approach drives how and where you communicate with them, how they engage with you, if they purchase from you, and where they refer your brand within the community. So, how do you empower your brand through your approach? Through onboarding and “inboarding.” Onboarding your customers correctly through your […]