Category: Customer Experience

Posts related to design-thinking, visual communication, messaging, or anything related to 360 view of design thinking.

Achieving 3 Pillar Brand Awareness

I’ve witnessed the term Branding used in multiple different facets of sales, marketing, and design. As a result, and understandably so, there has been confusion around the term Brand unless you’ve been in the industry. Even when explained by those who know, you may have gotten a slightly skewed answer based on the nuances of […]

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Uber’s Brand Problem

The technology industry has a culture problem, and Uber happens to be the mascot. On February 19th, 2017, Susan J. Fowler wrote about her detailed experience working at Uber. Her story outlines multiple incidents of gender bias and her struggles working as a female in a male-dominated company. In case you haven’t read the post, […]

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